A new tourism trend - sleeping

by Ted Valentin, Boutique Hotel Expert
Sleep tourism, or traveling to a destination specifically to improve your sleep habits, has been growing in popularity for years. With the increase in sleep-focused stays at hotels and resorts worldwide, sleep tourism has seen a surge in interest.
Many hotels are starting to focus on sleep to appeal to travelers. Dr. Rebecca Robbins, a sleep researcher, believes this shift has been coming long. She points out that the hotel industry has primarily been focused on things that detract from sleep in the past. However, with global changes causing so many people to report a reduction in sleep quality, hotels are starting to focus on sleep to appeal to travelers.

Hypnotherapist Malminder Gill has created a unique service called the Sleep Concierge to help guests with sleep issues. The service includes a sleep-inducing meditation recording, a pillow menu, the option of a weighted blanket, a bedtime tea, and a scented pillow mist.

Here are some of my favorite hotels for a great sleep:

Coco-Mat Hotel Athens, COCO-MAT Athens Jumelle, Coco-mat Athens BC

What is so special about sleeping in one of these hotels? COCO-MAT Hotels have a pillow menu with twelve pillow types. Sleep products and homeware selection are available for purchase in the COCO-MAT store, so you can bring a great souvenir from Athens.

Rosewood London, Rosewood Sanya

Rosewood Hotels & Resorts just launched a new Alchemy of Sleep program. This program is designed to help guests sleep better and feel more relaxed. It includes things like yoga, meditation, and massages. Guests can also get a special sleep mask and bedtime balm to use at home.

Equinox Hotel Hudson Yards New York City

The Equinox Hotel in New York has implemented a science-backed approach to sleep and wellness. The rooms are dark, quiet, and cool, which are the three factors that have the greatest effect on sleep, according to the brand's advisory board of sleep experts. The beds are layered with temperature-regulating natural fibers, the thermostat goes to 68 degrees Fahrenheit with the press of a button, the blackout feature blocks all external light, and the bar is stocked with magnesium-based sleep drops and charcoal eye masks to reduce the appearance of puffiness.